Selected.
Industria Creative
Lighting Design - Shelby Loera
Scenic Design - Tobin Ost
Scenic Shop - SBI
Venue - Avant Gardner
“YSL Beauté tapped agency partner Industria Creative to bring an edgy, subversive YSL world to life, celebrating the launch of its new Black Opium Illicit Green fragrance.”
“The activation began with a transportive tunnel daring attendees to enter the space through LED-lit cutout silhouettes of the Black Opium Illicit Green fragrance bottle. A branded VIP masterclass and sensorial experience with master perfumer Natalie Lorson and mixologist Jeremy LeBlanc was followed by a 600+ person celebration featuring thrilling live performances by musical acts like Grammy-award winning artist Kaytranada and DJs Coco & Breezy. There was also a 360-degree photo booth set up, fragrance stations and food and beverages based on the notes of Black Opium Illicit Green. While the event anticipated to draw 350 people, word quickly spread socially, and it became the event to see, and at which to be seen in New York that evening and YSL and Industria Creative ended up accommodating nearly double the number of guests by the end of the night.”
LIVESIGHT
“Modelland is the first-of-its-kind experiential attraction that will emulate a fantasy version of the modeling world with state-of-the-art interactive entertainment where beauty, fashion, tech, theater, retail, food and beverage collide. Modelland is slated to open soon!”
LIVESIGHT
Human’s Best Friend is a shareable experience for dogs and the humans who love them. Created to celebrate all things dog, travel through a series of technicolor environments that will have your tails wagging! This canine-centric world will feature adoptable dogs available for play, in partnership with a dozen local rescue organizations.
LIVESIGHT
Dr. Martin Luther King Jr’s 50th anniversary of his historic “I’ve been to the Mountaintop speech,” live installation.
In honor of the 50th anniversary of Dr. King’s final speech, the city lit the arch in Washington Square Park and played the audio of the speech in its entirety. Mayor Bill de Blasio was on hand with First Lady Chirlane McCray, members of the NYPD, and the Parks Department to light the arch.
LIVESIGHT
"three years in a row, the New York mayor's office teamed up with LIVESIGHT to design the State of the City address for NYC. At Lehman College in the Bronx, iconic Apollo Theatre and the Kings Theatre in Brooklyn, in collaboration with Imaginary Media and designers from the Creative Communications department in the mayor's office - LIVESIGHT has produced the lighting as well as original projection content to display behind Mayor de Blasio during the state addresses."
LIVESIGHT
"The mystical world of Syfy's hit series THE MAGICIANS came to life at the HALL OF MAGIC, an interactive experience transporting visitors through a gallery of sensory exploration and illusion. This immersive journey invited consumers into a fantastical place of mind control, levitation and spell casting where magic became reality. LIVESIGHT worked with creatives Mash Studio and VGP to execute this one of a kind experience."
LIVESIGHT
"in the fall of 2016, LIVESIGHT worked closely with The Gathery to create an immersive experiential platform that married Remy Martin's consumer and influencer initiatives. Through elemental design and five custom interactive environments, guests explored the century old process of cognac making while curated workshops and daily masterclasses featuring a line-up of local creatives, showcased the brand’s "One Life/Live Them" lifestyle. From the Gallery, a conceptual sensorial installation developed to transport visitors to the Fine Champagne region in France; to the Oak Room, a setting highlighting the aging process behind the spirit, each scripted environment combined educational touch points with engaging interactions developed to inform, sample and recruit a new audience. La Maison Rémy Martin hit three key US markets and welcomed over 2,600 guests."
LIVESIGHT
"for the launch of Method’s bold 2016 Fear No Mess advertising campaign, The Gathery created an inventive and disruptive experience that engaged unsuspecting consumers prompting social chatter and media conversation. Nestled in one of New York’s energetic downtown neighborhoods, LIVESIGHT collaborated with The Gathery to execute a whimsical laundromat that opened it’s doors for three-days of consumer activity. A vibrant-colored environment offered the public free laundry service during the day - compliments of our cleaning brand and in partnership with the app-based Cleanly - while at night it hosted a “dirty” dancing silent disco party. Equipped with color glow dark light, the pristine laundry room transformed as things heated up, evolving into a beautifully messy, striking dance den."
LIVESIGHT
"produced by The Visionary Group, LIVESIGHT collaborated with world renowned theatrical group Punchdrunk to create Rihanna and Samsung’s Antidiary Vault – an immersive real-life ANTIdiaRy room teasing Rihanna’s secretive album. Rihanna’s New York fans were given the opportunity to experience the ANTIdiaRy vault by correctly interpreting social media clues that led them to 23 Wall Street, the eerie NYC landmark that was the former headquarters of J.P. Morgan & Co. Attention to detail was key for this execution and TVG made that a priority from concept ideation to production. LIVESIGHT was charged with designing and executing the lighting design and audio."
LIVESIGHT
"Refinery29, the leading digital lifestyle media company, kicked off 2015 New York Fashion Week with “29Rooms,” an interactive funhouse celebrating style and culture through 29 remarkable, immersive rooms. Set in a 50,000-square-foot warehouse on the waterfront in Greenpoint Brooklyn, the event showcases art installations, one-of-a-kind performances, virtual reality experiences, film screenings, music, and more. The installation was created in collaboration with experts from the worlds of fashion, beauty, food, art and design. LIVESIGHT worked with partners, The Gathery and VGP to execute this ground breaking event for Refinery29."
LIVESIGHT
"in honor of the lives lost in the terror attacks in Paris, France on Friday November 13th 2015; Mayor de Blasio, NYC Parks, and the NYPD along with design and direction by Brian Tovar lit up the Arch in Washington Square Park in correspondence with the French flag - blue white and red. The illumination of the Arch was a reminder of the special bond New Yorkers share with Parisians."
LIVESIGHT
"in the fall of 2015, Rémy Martin refreshed its global approach by integrating their diverse portfolio into one brand – one message. Targeting a multicultural millennial audience, the brand’s latest campaign celebrated individuality and the multi-faceted lifestyles and passions that drive this core audience. On October 20th 2015 under the new tag line One Life/Live Them - Rémy Martin challenged guests to discover, celebrate, and share their own passions by hosting a private influencer and media event celebrating individuals multi-talents and positioning the spirit as a true “slasher” showcasing the brand’s unmatchable portfolio of fine cognacs and highlighting the core values of the new brand campaign. Creative direction by The Gathery. Produced by VGP."
